Benjamin Ayres hosts this celebration of all that is Hallmark and Christmas at the annual Hallmark Christmas Experience held at Hallmark headquarters of the Crown Center in Kansas City, MO. He is joined by other Hallmark stars as they interact with attendees, Hallmark fans, and partake in activities together organized by Hallmark for the Experience. There are musical performances by guests Mickey Guyton and Brad Paisley. The proceedings culminate with the lighting of the Christmas tree at the center of the outdoor square.