How to identify the seven “Hidden Ad Points”, and what to do when they come up Six reasons why you should never serve first How to beat a lefty, a retriever, a serve-volley player, and other troublesome opponents How to keep a lead or stop a match from slipping away How to handle psyching and gamesmanship Winning Ugly is an invaluable combat manual for the court, and its tips include “some real gems”, according to Tennis magazine. Ultimately, Winning Ugly will help you beat players who have been beating you.