March 11th, 2002. John Voerman takes the head of security and 17 others hostage in Amsterdam biggest skyscraper. John demands to speak with the Philips head of Sound&Vision. His goal is to warn people about a large-scale fraud, aimed at brainwashing consumers by means of widescreen TV sets. In the film, we find out about John's preliminary frustrations, his bizarre encounter with Philips head of Sound and Vision Gerard Wesselinck, their impossible friendship, rivalry and John's armed attempt to force the executive to do penance in public.